delegate login
Program
At MEFCON, we will discuss how film and TV production companies are expanding made-for-mobile content and interaction via mobile devices; how creators are using mobile technology to find new ways to connect to audiences; explore new frontiers for games, music and mobile video; and delve into the legal, regulatory and market implications of the developing paradigm.
We’ll just be having the conversation a little differently, with enlightening demonstrations and highly interactive, frank exchanges between the most influential people in the space.
What’s more, MEFCON participants will exchange insights during a sunset cruise, dish the day’s events at a cocktail party and use their phones to interact with the panel and vote for Debate Club and Mobile at the Apollo winners. Rather than merely sitting around in conference rooms talking about “user experience,” this must-attend gathering invites you to actually have one.
Program Application Forms and Deadlines
Speakers
The deadline for speaker submissions has passed.
Mobile at the Apollo
The deadline for Mobile at the Apollo submissions has passed.
MEFCON Debate Club
Download a Debate Club Submission Form. All Debate Club submissions are due May 1. Teams will be announced May 7. Team presentations are due May 21.
May 28
Registration Open
9:00am - 6:00pm
MEF Americas Annual General Meeting and Board of Directors Elections
9:00am– 10:45am
MEF members are invited to attend the MEF Americas Annual General Meeting and elect new board directors. Full MEF members who are interested in running for the MEF Americas board should contact Karen Allen.
Exhibits Open
10:00am – 5:30pm
MEF Mobile Education Intensive
10:00am – 1:00pm
MEF presents a series of tutorials designed to educate delegates on the structure and operations of the mobile entertainment industry. Topics include:
• Mobile Media Overview
• Mobile Video
• Mobile Technology: Networks, Handsets and Capabilities
• Business Models
• Mobile Marketing and Advertising
MEF Initiative meetings
11:00am – 1:00pm
MEF members are invited to attend special meetings on MEF initiatives. Contact Suhail Bhat for more information.
Press Room Open
1:00pm – 6:00pm
MEF Press Briefing Lunch
1:00pm – 2:00pm
Please contact mef@bockpr.com for an invitation to the press briefing.
Delegate Lunch
1:00pm – 2:00pm
Welcome
2:00pm – 2:15pm
Ted Cohen, Managing Partner, TAG Strategic, and MEF Americas Chairman
Keynote: Fake Steve Jobs’ Fake Corporate Keynote
2:15pm – 3:00pm
Daniel Lyons, creator of the scathingly hilarious, deceptively insightful and wildly popular blog “The Secret Diary of Steve Jobs," takes on the mobile entertainment industry in his own inimitable style. Will Google rule the world? Is Microsoft doomed? What’s Apple up to? Lyons expands upon the world of his satirical Apple-centric blog to answer these questions, and to examine the way that profound changes in technology continue to shape our lives. Lyons is a senior editor at Forbes Magazine and has written two novels, The Last Good Man and Dog Days.
Keynote: Thomas Gewecke, President Digital Distribution, Warner Home Entertainment Group
3:00pm – 4:00pm
New digital and mobile channels are playing an increasingly important role in every studio's distribution strategy -- and they've only begun to scratch the surface of interactivity and personalization that the mobile platform can deliver. Thomas Gewecke will address the digital distribution landscape from a studio perspective, how Warner Bros is working with mobile partners to reach new audiences, and where some of the most exciting future opportunities lie.
Break
4:00pm – 4:30pm
Building a Better Mousetrap: User Experience
4:30pm – 5:30pm
MEF’s Quality of Experience study shows that while mobile entertainment applications have a relatively low penetration rate with consumers, certain offerings, such as mobile video, are fast on the rise. Full-size, touch screen phones have increased the usability of some applications, but do they make simple functions, like purchasing a ringtone or syncing content with a laptop, any easier? What are handset manufacturers developing to make phones easier to use and how are the software and content industries taking advantage of the innovations?
Moderator:
Dave Ulmer, Sr. Director, Entertainment Products, Motorola, and MEF Americas Vice Chairman
Confirmed Panelists:
Ira Cohen, Sr. Director, Business Development and Marketing, SanDisk
Dick Wingate, President Media Development, Chief Content Officer, Nellymoser
Sanjaya Krishna, Principal, Advisory Services, KPMG
Adam Sexton, Chief Marketing Officer, Groove Mobile, and MEF Americas Board Director
Rob Podoloff, VP R&D, Zeemote
Sunset Marina Cruise
6:00pm – 8:30pm
You read that right. MEF welcomes you aboard a luxury yacht with cocktails and appetizers and a gorgeous sunset. Open to all registered delegates of the conference.
6:00pm All Aboard!
6:30pm Sunset Marina Cruise
8:30pm Return
May 29
Registration Open
Press Room Open
Exhibits Open
8:00am – 6:00pm
Breakfast
8:00am – 9:00am
Keynote: Journalist/Filmmaker L.M. Kit Carson on His Mobile Documentary Africa Diary
Interviewed by Suzanne Stefanac, Director, AFI Digital Content Lab
9:00am – 9:45am
Photo Credit: Linda Eastman McCartney
Mobile Music: Is Anybody Listening?
10:00am – 11:00am
Few industries outside of music are more aptly described by the adage, “Change is the only constant.” While the music industry runs through a flurry of business models trying to see which one sticks, the only real truth is that people want large collections of music at their disposal and will pay a few hundred dollars for the ability to take it with them wherever they go. Mobile is certainly primed to accommodate both requirements and our panelists will share what they see on the horizon for mobile music.
Moderator:
Ted Cohen, Managing Partner, TAG Strategic, and MEF Americas Chairman
Confirmed Speakers:
Christian Jorg, SVP New Media and Commerce, Island Def Jam / Universal Music
Anthony Stonefield, CEO, Emotive
Rob McDermott, President, Collective Music / Mad Mac Entertainment
Chris Stacey, VP Music Sales, Mozes
Daniel Cohen, VP Business Development, Dada Entertainment
Coffee Break
11:00am – 11:30am
Network with other fascinating people also attending the conference. Caffeine’s on the house.Presentation of MEF Ad-Funded Mobile Entertainment Study
11:30am - 12:00pm
Suhail Bhat, Policy and Initiatives Director, MEF
MEFCON Debate Club
12:00pm – 1:00pm
Conference delegates form the teams that a debate controversial mobile entertainment topic. A formal academic debate, the teams will be selected in advance from a pool of volunteers and each team must submit their arguments in writing (.ppt or other) before the conference to the moderator. Each team will be given 10 minutes for initial arguments and 5 minutes for rebuttals. The audience will determine the winner.Debate Topic: Is Ad-Supported Mobile Content and Economically Viable Addition to Paid Content?
Using mobile advertising as a means to supplement content sales revenue is becoming a popular way to deliver content to consumers at low or no cost. In the digital world and increasingly in mobile, consumers are demonstrating a clear preference for free or very low cost entertainment. Will advertising dollars be enough to cover the gap or do the numbers not add up?
Debate Club Moderator:
Andrew Bud, Executive Chairman, mBlox, and MEF Global Chairman
Team 1: Ad-supported mobile content is a viable addition to paid content.
Team Leader: Ujjal Kohli, CEO, Rhythm NewMedia
Team Members: Nicholas Covey, Director of Insights, Nielsen Mobile
Niren Hiro, VP Business Development, AdMob
Roger Wood, SVP & GM, Americas, Amobee
Team 2: Ad-supported mobile content is NOT a viable addition to paid content.
Team Members: John Fletcher, Analyst, SNL Kagan
Patrick Kelley, Impact Mobile
Sean Rosenberg, Director Mobile Marketing, RCA Music Group
James Cannella, President, Digitainment Consulting
Delegate Lunch
1:00pm – 2:00pm
Mobile Video Spotlight: Oscar-Nominated Writer/Producer Terry Rossio
2:00pm – 2:30pm
Oscar-nominated writer/producer Terry Rossio (Shrek, Pirates of the Caribbean, National Treasure) discusses his first foray into mobile entertainment, "HighSpeed Dating." Created by Jocelyn Stamat and written and directed by Rossio and Stamat, the series will launch on Fun Little Movies. Rossio will be joined by Stamat and Frank Chindamo, President and Chief Creative Officer of Fun Little Movies.
Interviewed by Debra Kaufman, MobilizedTV.com.
Mobile Games and Hollywood
2:30pm – 3:30pm
Mobile games are increasingly becoming an integral part of launching an entertainment property or a consumer brand, but how developed is this sector of mobile entertainment really and where is it headed? With only an 8% rate of penetration, are mobile games overrated or underexploited? Do you have to license console games and major motion picture and television show titles to get any traction with a game? Where is game development trending and are they the next big social networking tool?
Moderator:
Michael Klotz, Senior Account Manager, NPD Group
Confirmed Speakers:
Matt Liszt, VP Strategic Marketing, Glu Mobile
Eric Berger, SVP of Video Networks & Mobile Entertainment, Sony Pictures Television
Erik Pavelka, Chief Strategy Officer, Hands-On Mobile
Mobile TV: Making It Through to the Next Round
3:30pm – 4:30pm
Mobile video is seeing a huge uptake in viewership and television networks are increasingly using mobile to promote and distribute their shows. Meanwhile, Participation TV services are raising the game with viewer interactivity. There’s no question about America’s obsession with TV extending to mobile devices, but will user-generated content ultimately rule the cell phone as it does the Internet? Is the technical structure in place to support large scale streaming, and what needs to be done to get there?
Moderator:
Andrew Wallenstein, Deputy Editor, The Hollywood Reporter
Confirmed Speakers:
Jason George, Executive Chairman, Telescope
Jon Vlassopulos, SVP Digital Media and Branded Entertainment, Endemol USA
Daniel Tibbets, EVP and Studio Chief, GoTV Networks
Marcus Yoder, Co-Founder & COO, Veeker
Coffee Break
4:30pm – 5:00pm
Network with other fascinating people also attending the conference. Caffeine’s on the house.
"Mobile at the Apollo" Mobile Innovation Showcase
5:00pm – 6:00pm
A veritable “Gong Show” of mobile entertainment, six companies will be selected to demonstrate their innovations in mobile technology. Each company is given 5 minutes to present. The audience will determine the winners through text voting. Winners will be announced at the closing reception immediately following the session.
Hosted By:
Ralph Simon, MEF Americas Chairman Emeritus
Featured Innovations:
mSpot's Make-UR-Tones; Bill Gaudreau, Director Business Development, mSpot
Glu's Get Cookin' Mobile Game; Matt Liszt, VP Strategic Marketing, Glu Mobile
Streamezzo Service Manager; Naresh Soni, CTO, Streamezzo
Zeemote JS1 Controller; Rob Podoloff, VP R&D, Zeemote
PocketLight; Sherwin Zadeh, President, Artamata
Conversational Multimedia; Warren Stringer, CTO, Muse.com
Closing Cocktail Reception
6:00pm - 8:00pm
MEF hosts a cocktail reception at the Glow Lounge at the Marriott Marina Del Rey. The Mobile at the Apollo winner will be announced.
